Did You Know Your Logo Can Kill Your Business?

At every moment in our lives, we are surrounded by logos from the products we use, the clothes we wear, and the cars we drive even the communities we live in. Primarily, logos are for the identity of an institution, company or product, and it is estimated that in a day, one may encounter 5000 logos.

A logo is a mark or symbol usually graphical which is used by companies, commercial enterprises or even individuals to promote public recognition. There is more to a logo than its basic appeal. People make complex assessments of a company or product based merely on the shape of the logo, and thus a logo can make or break your business. Logos can be in three types;

1.   Pictographs

2.   Ideographs

3.   Logotypes

Today, it is not enough for companies to attract consumers with price promotions, good customer care, or product-specific technical requirements. It is, therefore, impertinent to place emphasis on the brand’s logo design and awareness and strive to promote strong effective associations with their brand among customers to develop and maintain a competitive advantage.

Many a time, good companies fall victim of bad logos which in the end makes it difficult for customers to notice or remember them. It can even destroy the trust among potential clients, and this is as a result of the following factors;

Forgetting about the customer; Most of the time people choose a logo based on their tastes, colour, icons and fonts, oftentimes forgetting about the audience, who they are, their psychographics, gender and their attitudes.

Copy catting; This is a mistake often made by companies as they try to do what their competitors do or did, forgetting that each company is unique and hence must be treated as such. Therefore one ought to choose a logo that speaks to their audiences so as to avoid being confused with the competition.

Thinking that colours and fonts don’t matter is also another mistake that could kick your business down the drain. This is because as an organization, you want to speak to your specific audiences and what better way than through colour and font. As we know, first impressions are ideal, something that colours and fonts can fix.

Trying to communicate too much with your logo; This is a common mistake made by small business owners as they often create a logo that says so much that they end up not communicating at all. This also means the logo will be difficult (and expensive) to embroider on shirts, print on signs, or even business cards.

Specialised agencies or companies can offer you a bevvy of designers who provide you with splendid graphical design services which will help your business create a very strong first impression. Create a logo your customers will instantly recognize whenever they see it. Build your brand and reputation today!